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February 5, 2019

Here is one of the most frequent questions we get here at SilverCrate:

Should I call or email my sponsor leads?

The answer, quite honestly, is it depends. While they are most certainly unique, selling sponsorships is no different than other business-to-business (B2B) sal...

January 15, 2019

The date is set. The venue is booked. And tickets are on sale…

Your event is officially a go!

Now all you have to do is find some sponsors to pay for it. Easy enough, right?

Wrong!

Finding event sponsors is one of the most challenging, time consuming tasks associated with...

December 31, 2018

Many years ago, well before my partners and I started SilverCrate (and understood how sponsorships really work), we were asked to help some friends with an event they were hosting in Oklahoma. They knew we had event experience, and figured we’d be able to assist in a f...

December 21, 2018

Think about the last time you went to the grocery store. Chances are, before you left, you probably glanced quickly at the fridge and the pantry, jotting down a few notes to make sure nothing went overlooked. List complete, you hopped in the car and made your way acros...

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To Call or Not to Call: Should You Be Cold Calling or Cold Emailing Your Potential Sponsors?

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